Our Approach

We help organizations carve out a unique and sustainable position within their industry through an integrated and human-centered approach. In doing so, we work to engage the entire organization.

Our Focus

Unique Positioning

An organization's unique position results from organizational strategies, products, services, brands, processes, experiences, etc. that are value creating for all stakeholders and distinct from what other organizations offer within an industry. We help organizations carve out unique positions, continuously.

Sustainable Positioning

Competitors are constantly trying to copy and outdo successful organizations, so to sustain a unique position, organizations must continuously innovate strategy, products, services, etc. to maintain distinctiveness. We help organizations build this internal capability to continuously innovate and transform themselves, while meeting short-term obligations and objectives.


Continuous innovation can not be accomplished through the lens of one discipline or function, but must leverage the tools, methods, and perspectives of diverse functions and approaches.


Innovation happens when people work together to create value for all stakeholders.


Innovation if the result of engaged employees working collaboratively to solve problems. Our expertise is in building internal capabilities that engages the entire organization.