Strategy by Design

In this hands on workshop, your team will learn the five-step, Strategy By Design, process that marries traditional strategic management tools and practices with design thinking methodology. By integrating these generally disparate processes, strategic planning will awaken your organization, improve its agility, and set it on a path to achieve a distinctive position in your industry.

Our Process

Learning Outcomes

Carve out a unique and sustainable position within your industry

Facilitate strategic alignment across the organization

Design value propositions that align more closely to customer needs

Cultivate an action-oriented culture that energizes the organization

Establish a vision and direction to support resource allocation decisions

Schedule

Day One

9

am

Introduction

10

am

Define

12

pm

Lunch

1

pm

Discover

3:30

pm

Isolate

Day Two

8

am

Refreshments

9

am

Design

12

pm

Lunch

1

pm

Iterate to Refine

3

pm

Do

Pricing

$

15,000

/group

+ travel and expenses for two facilitators

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Instructors

Mark Lewis

Mark is the Co-Founder of The Innovation and Design Cooperative at Appalachian State University and the Co-Director of AppLab, an interdisciplinary program using design thinking to develop sustainable solutions to real world problems. His passion is helping individuals and organizations become more innovative and agile so they can strategically position themselves for competitive advantage.

Testimonials

I lead a team of problem solvers and our ability to deliver maximum value hinges on how well we frame problems and how ‘sticky’ our solutions are. The Design Thinking course gave the entire team new tools to help us sharpen our problem framing skills as well as gave us new methods to better ideate and articulate creative solutions.

Chris Carpenter

Vice President of Business Improvement

Turner Broadcasting System

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