Strategy by Design
In this hands on workshop, your team will learn the five-step, Strategy By Design, process that marries traditional strategic management tools and practices with design thinking methodology. By integrating these generally disparate processes, strategic planning will awaken your organization, improve its agility, and set it on a path to achieve a distinctive position in your industry.
Carve out a unique and sustainable position within your industry
Facilitate strategic alignment across the organization
Design value propositions that align more closely to customer needs
Cultivate an action-oriented culture that energizes the organization
Establish a vision and direction to support resource allocation decisions
Iterate to Refine
+ travel and expenses for two facilitatorsGet Started
Mark is the Co-Founder of The Innovation and Design Cooperative at Appalachian State University and the Co-Director of AppLab, an interdisciplinary program using design thinking to develop sustainable solutions to real world problems. His passion is helping individuals and organizations become more innovative and agile so they can strategically position themselves for competitive advantage.
I lead a team of problem solvers and our ability to deliver maximum value hinges on how well we frame problems and how ‘sticky’ our solutions are. The Design Thinking course gave the entire team new tools to help us sharpen our problem framing skills as well as gave us new methods to better ideate and articulate creative solutions.