Strategy by Design
In this hands on workshop, your team will learn the five-step, Strategy By Design, process that marries traditional strategic management tools and practices with design thinking methodology. By integrating these generally disparate processes, strategic planning will awaken your organization, improve its agility, and set it on a path to achieve a distinctive position in your industry.
Carve out a unique and sustainable position within your industry
Facilitate strategic alignment across the organization
Design value propositions that align more closely to customer needs
Cultivate an action-oriented culture that energizes the organization
Establish a vision and direction to support resource allocation decisions
Iterate to Refine
Mark is a strategist and innovation expert focusing on strategic visioning & planning, organizational design & change, and business model innovation. His work spans multiple industries (high tech, healthcare, education, and entertainment) and with companies such as IBM, SAP, Gartner, Hewlett Packard, UPS, Chrysler, Turner Broadcasting, and Highland Brewing Company, as well as with a plethora of smaller firms. He has published and/or presented over 30 articles on strategy, innovation, and technology management and has won both national and international awards for his research. His case study on innovation in strategic partnerships has sold over 10,000 copies in 29 countries. He earned a PhD in The Center for Process Innovation at Georgia State University. Mark is currently an Associate Professor of Business Strategy and Innovation at Appalachian State University where he Co-founded and Co-directs the Innovation and Design Cooperative.
"I lead a team of problem solvers and our ability to deliver maximum value hinges on how well we frame problems and how ‘sticky’ our solutions are. The Design Thinking course gave the entire team new tools to help us sharpen our problem framing skills as well as gave us new methods to better ideate and articulate creative solutions."
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